Monday, March 1, 2010
Mad Media Exposed
I love the US media. I can't get enough of it. But let me clarify. I don't watch it for its quality or to keep up to date with world events. I watch it because it is entertaining. I consider Fox News and MSNBC in particular to barely even be Media outlets. They are in fact in the entertainment industry. It is all about ratings with these cable giants. All they are interested in is generating controversy in order to improve ratings. Hence the comical personalities and the fake controversies. These businesses work like any other. They have examined the marketplace and identified their target. Then they simply play to that audience. Fox News of course targets the politically right, MSNBC the left. That is my opinion anyway. However I have always found it difficult to articulate my dislike of the American media because as I said in my opening sentence, I love it. So listen to Charlie Brooker instead. The Guardian journalist does a far better job than I ever could at illustrating the bizarre and crass world of cable news. Enjoy this great clip.